‘Trustwashing’

Trust thought for today is about 'Trustwashing' and the importance of providing 'evidence of your trustworthiness' and not just PR puff if you want to be trusted.

ClimateBert analysis of the accounts of 800 firms 'comes to the sobering conclusion that...firms cherry pick to report primarily non-material climate risk information'. Greenwashing. It follows on a previous recent report I posted showing that companies don't follow through on implementing their values statements through internal processes either. Ethicswashing. Perhaps all of theses are about walking your talk - or demonstrating the 7 Signals of Trustworthiness - Trustwashing! Am pondering the criteria - any ideas welcome!

Read the original article here: https://www.ft.com/content/8fa51ec0-0396-477a-9d06-0854995621f5