Measuring trust ? Start with distrust
Trust thought for today - Measuring Trust - why you might be wasting your money.
Part 1 of some measuring trust observations. This looks surprisingly simplistic, but has been a lot of work to consider the issues and the sorts of trust measurement going around and getting to the bottom of pros and cons.
Following on shortly, I hope, will be the next one on Why and How to Measure Trust - Start with Distrust.
This is the 7th in my series of Articles in August. Not sure I am going to get to ten, this took too long! But they are doing what I hoped, making me think and write about things I am interested in just for fun.