The disappointing topicality of the Tomorrow’s Company report - published in 1995!

Trust thought for today - the importance of corporate purpose/intent and an 'Inclusive Approach' to business relationships

Perhaps one of the most important reports I have read - the RSA Inquiry defined Tomorrow’s Company as one that:

* Clearly defines its purpose and values, and communicates them in a consistent manner to all those important to the company’s success;

* Uses its stated purpose and values, and its understanding of the importance of each relationship to develop its own success model from which it can generate a meaningful framework for performance measurement;

* Values reciprocal relationships, understanding that by focusing on and learning from all those who contribute to the business, it will best be able to improve returns to shareholders;

* Works actively to build reciprocal relationships with customers, suppliers, and other key stakeholders through a partnership approach; and

* Expects its relationships to overlap and acts, with others where necessary, to maintain a strong licence to operate.

Anyone wanting to read the report - it gives a compelling Case for Change; a vision of an 'Inclusive Approach' for business and leadership, people, the financial community and society and an Agenda for Action for each relationship:

https://lnkd.in/dRCaHdkC

It is modern, fresh and very very disappointingly current. Considering it was written in 1995. Unearthed during my office tidy over the break!

Congrats Mark Goyder, Eva Beazley, Peter Ward and everyone who was involved. What a shame we are still having the identical conversation!

Edited: I was employed by RSA to communicate the TC issues with stakeholders during and for a while after. I don’t think I did a great job!