It’s not over when the report is written!

Trust thought for today - I would like from time-to-time highlight some thought-provoking quotes from the fabulous stakeholders I meet through my work. Here is a corker that the wonderful Liz Bohm reminds her colleagues - the report is the halfway point!

You know that thing where you do a ton of work on a massive report and it's finally published and you breath a huge sigh of relief and think 'thank god that's over' and are dying to move on? Yep. Me too. She reminds us that the point of all this work is to reach our audience and for that to help them and have some impact.

If they don't know about it because you've put a perfunctory effort and no money into the communications and engagement follow-up it is ALL WASTED!

How many fantastic pieces of work do we know which fails to have an impact for this very basic reason? Loads.