Aspects of competence important for trust

Trust thought for today - the importance of competence.

Interesting finding though that people forgive incompetence much more than they forgive breaches of the other 6 signals which are more values based. Much trust work focuses on competence. So make sure you check out the other 6!

www.tigtech.org

Struggling a bit with the Evidence of Trustworthiness sections. More work needed!